The Montana iP Trademark Blog

Ever on the look out for interesting new products, I stumbled upon this new brand of portable first aid kits being marketed by UK business Canister under the excellently evocative brand name "OW!" Naturally, the logo is registered as a trade mark in the UK, but I was mildy intrigued by the representation of the logo design on the trade mark record (see above pic). Are the owners claiming the torn edge of paper as part of their mark, or was there a hasty rush to get the logo onto the scanner and filed at the trademark office before their competitors filed for "Doh!" or "£@*k!"?

Labels: first aid, UK trade mark