The Montana iP Trademark Blog: Clip-on OFF! is a Hit!

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Clip-on OFF! is a Hit!

0 comments | Friday, 24 July 2009

Hot on the tails of the OW! range of portable sticking plasters (see 19 May post), another new product and more gratuitous trademarked exclamation marks hit the Montana iP Trademark blog. This time from SC Johnson, makers of the OFF! range of insect repellents. This one is a “New!”, personal repellent which just clips onto your belt and gives 12 hour mozzie free protection. The makers are even using the ™ symbol with Clip-On (but, surprisingly, not Clip-On!). Either way, the idea has massively exceeded the maker's expectations and sold around $4.2m worth in its first month.

Surely only a matter of time before there’s an iPhone app that does the same thing.

posted by Paul Nicholson

at 18:55 Permalink

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